The difference is in the details
YZDesignWorks stands for rigor, nuance, and actionability in human-centered design and research.
What you can expect when working with YZDW
Advance knowledge with a strong foundation
Our advanced degrees in social sciences and engineering mean that we will apply peer-reviewed research standards, academic depth, and methodological sophistication to your project.
Get excellent human-centered data, insights, and design principles.
Together, we will create a mixed methods study tailored to address your research questions. Not sure what your research questions are? We can help with that, too.
Integrate new data with existing knowledge.
New research has more impact when it connects to what you already know. Not just qual or quant, we construct studies that seamlessly incorporate new and legacy data sources.
Translate insights across teams.
We want your research to have legs, and that means communicating results to diverse stakeholders with different perspectives and priorities. We work closely with sponsors to create the deliverables you need to disseminate results most effectively within your organization.
Implement findings today.
If you’re ready to move straight from data to decisions, our expertise in human-centered design can help. We work collaboratively with your team to bridge the gap between insights and execution.
Access quick, hands-on, cost effective specialists.
Get results you need to move forward from sophisticated methodology and human-centered design without the overhead and bureaucracy.
Trusted by 70+ organizations across industries and continents.
Ask the team
Yuri Zaitsev taught Stanford’s product design capstone and graduate research methods courses for 4+ years. He has patents and publications in advanced manufacturing and materials, proven field experience bringing ideas to market, and is the founder of YZDW.
Kristen Pearson is a Harvard PhD candidate, NSF Fellow, and Fulbright Scholar who regularly speaks at SAA, EAA, and other major conferences about her innovations in ethnographic and archaeological practice. She is the principal at YZDW.
Available now to work with you
If you want to actually understand your people and design with the kind of precision that cuts through the noise – then let’s begin:
Yuri Zaitsev
email: yuri@yzdesignworks.com
call or text: (617)807-0047
Sophisticated research. Nuanced results.