Mini-Series on Design Seeing

I believe in giving back from my education.

Started a publication that teaches design principles from the "ground zero" of design thinking.

This is a mini series on breaking down classic design into simple, actionable steps.

You're never allowed to say "pretty" ever again

GetSalt | Medium

Project Duration: ongoing

Team Size: Just me for this series

Part 1:

Listen to the exercise here

Read the transcript here

We walk before we run, so the goal for this part is to learn how to see. It sounds basic but before we start changing the world through amazing design, we have to see it and break it down for what amazing design actually is.

Part 2:

Read it here

We are bringing a deeper focus on seeing objects for what they are. This is the list of words that 1) describe how your brain parses information from your eyes and 2) helps you to speak about every single detail of what you see.

Part 3:

Read it here

We will talk about exactly how the words from part 2 make people rich and why the words matter. We tend to think that value comes from constantly adding new features but more often than not it’s just changing the story. And story, as we have seen, is totally driven by design.

Yuri Zaitsev | yurazai@gmail.com