I'm an experience designer that sneaks cultural studies into my R&D.
I combine "how to make it" with "why to make it."
I was formed by the care from developing meticulously regulated class III medical devices in the BioTech heartland of the Northeast, US.
Then forged in ground zero of design mentored by David Kelley, Bill Burnett, and Michael Barry.
Nothing makes me happier than when there is no reference, no precedent, and no clear technological distinctions. What drives my work instead are human needs:
This is about throwing a viewer into the middle of a rescue operation. Take on a dog's perspective to gain human empathy.
Rescue to Reunion
This is a co-op board game that teaches about climate change by mixing fun with impending doom to help players explore behaviors, teamwork, and personal sacrifice to save Earth.
An Inconvenient Game
In addition to workshops, I also write. This is a guidebook that teaches design fundamentals in an actionable way.
Mini-Series: Design Seeing
Yuri Zaitsev | email@example.com